Rethinking Web Design
by Kent Lewis on November 10, 2010Website DesignIs the current web design process broken? Companies spend giant sums of money to completely redesign their websites every couple years while their websites are often neglected during the interim – leaving millions of dollars in lost sales on the table. In an article on Search Marketing Standard, I look into how companies can establish an ongoing web design management process to address ongoing marketing initiatives, conversion optimization, and emerging technologies.