Anvil Media | Portland, OR - Integrated Marketing Agency
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • White Papers
    • Webinars On-Demand
    • Articles
    • Marketing Cheat Sheets
    • eBooks
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
    »
  • Home
  • » Blog
  • » Non-Profits & Social Media Go Hand in Hand
  • Twitter
  • Facebook
  • Linked in
  • Google

Non-Profits & Social Media Go Hand in Hand

by Anvil on March 24, 2009Social Media Marketing

Non-Profits & Social Media Go Hand in Hand

by Anvil on March 24, 2009Social Media Marketing


Many businesses have a difficult time justifying the cost of a social media strategy that is set up to succeed, meaning you have dedicated the time to research your audience and have staff that can monitor and communicate with your customers. Non-profits in particular, with very limited resources and obligations to be fiscally responsible with donor’s money have an even harder time pulling the trigger when it comes to social media. Small or locally based non-profits without the man-power struggle immensely.

Yet, non-profits more than most businesses are set up to succeed in social media. The two things non-profits and social media have in common are consumer engagement. People volunteer and donate to non-profits when they are engaged with their mission. Social media is all about generating engagement with a brand. So why are so many non-profits hesitant to change their focus?

For most companies, measuring ROI in social media is extremely difficult. Tracking increases in donations might be possible, but there is likely not a direct correlation between the two. You have to attempt to measure how much more engaged, or how many new members you have acquired through your campaign. For a company that can live or die off of donations, shifting budgets away from direct fundraising campaigns and into online marketing or social media seems like suicide. However, I would argue that if you spent the same amount of time and resources on a social media campaign than on planning a quarterly fundraising event, the financial return would not only be greater (maybe not immediately) but more sustainable. If you have a community actively engaged in your message, you’ll have them emptying out their wallets.

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Reddit Marketing GuideFebruary 14, 2019
    • Measurable Marketing (Part 3 of 3): Firebase for Tracking App EngagementFebruary 10, 2019
    • The Unlikables: How 5 Super Bowl wins and a potential 6th will never make the New England Patriots America’s Team.January 31, 2019
    • Announcing Our Latest Charity of ChoiceJanuary 23, 2019
  • Categories

Related Posts

  • Reddit Marketing Guide
  • The Dark Art of Dark Social Marketing
  • Pinterest for Business 101

    Learn how to set up your Pinterest business for success!

Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Reddit Marketing Guide by Isaac Archer on February 14, 2019
  • Measurable Marketing (Part 3 of 3): Firebase for Tracking App Engagement by Andrew Jones on February 10, 2019

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: The MoEngage Book of Marketing Trends 2019 is Herehttps://t.co/NxC2ufIWEk featuring @anvilmedia

ReplyRetweetFavorite

Testimonials

Having worked with Anvil from 2012 – early 2014, we decided to move away from the agency thinking it was ...

©Anvil Media, Inc. 2019
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Google+
  • Instagram
  • Youtube
  • RSS