Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

MicroHoo Deal in the Works

by Anvil on July 30, 2009Search Engine Marketing

MicroHoo Deal in the Works

by Anvil on July 30, 2009Search Engine Marketing

Yesterday morning, headlines of all major online news sites were touting that a deal had finally been agreed upon by Yahoo and Microsoft (Bing) regarding the companies search offerings. While the deal still has to get through all the legal hoops that come with two giant companies working together in this way, it’s still big news in the search industry.

Yahoo Bing Agreement

The proposed arrangement will allow for Bing powered organic searches to be fed into Yahoo’s search engine. So, when you go to Yahoo to search for something, you’ll actually see the same results as you would on Bing. In exchange, Yahoo is supposed to bring more quality advertisers to the Microsoft AdCenter platform. Basically the two companies decided that Bing has the better organic search system and advertising platform, while Yahoo becomes the advertising sales team. In Yahoo’s press release the company states:

For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for Web publishers, and increased innovation and efficiency across the Internet. (Yahoo)

While we here at Anvil will definitely keep our eye on the unfolding of these changes, assuming things go smoothly through the American and European courts, no changes will be seen on either site for about a year. For now, it is business as usual for both Bing and Yahoo, and any of our client’s SEO and PPC efforts.

Stay tuned, it could be a fun legal battle with MicroHoo in one corner and the reigning champion Google in the other!

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Two Keywords Enter a BarJune 22, 2022
    • Content Repurposing – 5 Ways to Scale While You Save Your Time and SanityJune 15, 2022
    • Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!June 8, 2022
    • Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priorityJune 2, 2022
  • Categories

Related Posts

  • Two Keywords Enter a Bar
  • Top Digital KPIs and Metrics Every Marketer Should Know
  • 3 Must-Know Things to Do With Google Tag Manager
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Two Keywords Enter a Bar by Joseph Schons on June 22, 2022
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity by Rachel McMahon on June 15, 2022

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: Check out the latest @anvilmedia @deksia coverage: 10 tips for standing your ground with a customer who’s in the wrong (wit…

ReplyRetweetFavorite

Testimonials

“We hired Anvil to help improve under-performing Google Ads campaigns and are extremely satisfied with the results. They have served ...

©Anvil Media, Inc. 2022
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest
Posting....