Thread on industry professional’s opinions about SE Algorithms, MSN’s new engine in particular.

+ MSN places more emphases on keywords in file names

+ Freshness factor: seems as though sites that are updated more frequently rank better; the correlation is more likely that sites that are frequently updated are of higher quality than sites that aren’t

+ E/F Ratio: comparing the # of results from an exact phrase search (with quotes) to the find all search (without quotes). For example, on Google “search engine optimization” in quotes returns 7,220,000 results, without quotes returns 8,270,000 results. 87% of the time these words are found on a web page, it is used as a phrase.

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