Google has entered into a partnership with interactive agency and web analytics firm ZAAZ to serve enterprise customers that use Google Analytics, with ZAAZ providing for-fee services beyond what Google Analytics freely offers, reports DM News. Some of Google’s largest advertisers will be making use of the third-party services to improve their websites. Many enterprise customers requested Google Analytics services, so Google decided to outsource some of that work, according to a spokesman. ZAAZ will work with Google enterprise customers, for a fee that the agency declined to name, by optimizing advertisers’ online marketing efforts including paid search, improving their site design, gathering insight into online visitor behavior and improving user experience.

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