Anvil is proud the announce the release of our latest white paper, “The Marketer’s Guide to Getting Started with Pay-Per-Click (PPC) Marketing”.

Anvil’s free Pay-Per-Click (PPC) marketing white paper is a beginner’s guide to PPC management, which includes PPC strategies, benefits and an overview of top search engine ad platforms. Recommendations include tips for integrating your SEO efforts with PPC, choosing relevant PPC platforms and distribution networks, in addition to an account overview outlining PPC targeting and promotion opportunities. Also known as paid search or sponsored listings, PPC is a valuable tool that can help you directly target your customers while during the purchase process. Our free PPC white paper is meant to give you a solid foundation into the world of paid search marketing, to help you grow your business.

Download our Beginner PPC White Paper here.