See my article featured on HotelNewsNow.com, giving tips on how to save time when executing a social strategy. Excerpt below:

A couple months ago I covered some basics on how to boost hotel search engine rankings in the ever-changing local search space. Today, I’m going to cover some basics on the social-media side.

As I mentioned previously, search-engine marketing is often highly tactical; it involves checking things off a list to ensure the highest potential for visibility in the search engine results pages (SERPs).

Social media is a completely different space. While developing a presence there can be beneficial, diving right in can be harmful (especially for smaller boutiques) without first establishing a solid plan. Search (on the organic side) is about doing; social is about planning.

Continue reading 3 social-media timesavers for busy hoteliers