No matter your company’s marketing goals, social media likely plays a role. And if not, it should! Love it, hate it, or indifference social media is a crucial part of the current marketing landscape and key element in customer journeys. Unless you have a dedicated team member creating and sustaining a meaningful social media presence it can feel daunting task. I’m here to tell you that it doesn’t have to be. Number one, you’ve made it to the Anvil Media blog and we’re just a click away from being at your service. Secondly there are a number of helpful social media tool to help you get the most out of each platform.
Below I’ll share with you a few of my favorite social media automation tools. Let them do the heavy lifting for you!
Sprout Social is an Anvil Media favorite and a fantastic social sidekick. With a clean, intuitive user experience and a suite of powerful tools it is truly designed to help you tackle social like a pro. In Sprout you can create, schedule and publish content on most social platforms. They offer a host of analytics but if you’re in need of a deeper dive it is easily linked to Google Analytics so you can track ROI.
Sprout prides itself on being the social media platform that enables to you to find, form and deepen real connections with people. Additionally, never miss a message from a user again with Sprouts unified inbox system. 23% of consumers have reported they would boycott a brand after a negative social interaction. Don’t fall into that bucket! You can also monitor the conversation with social listening and share of voice metrics. Social listening will help you to engage your users using timely topics and hashtags.
If the above didn’t sell it, they also have a social media image resizing tool.
No one likes a long URL. They take up precious post real estate and are unsightly. Bitly shortens those pesky URL addresses so they’re more social friendly. You can even create custom links, also known as “vanity links”, helping to bring cohesion to your social marketing campaigns. Using Bitly enables you to track individual link analytics and measure campaign performance across channels all in one place.
If you’re like most companies, you have multiple social media accounts and find it difficult to manage them all manually. It’s hard, we get it! Hootsuite can help you manage all of your social media accounts from a single dashboard. You can easily find, schedule, and manage your social media content easily.
From one handy tool you can schedule hundreds of posts at once.
Perhaps the most appealing feature of Hootsuite is the price! For just $19 a month you have access to a number of tools that will help you get started. If you’re just beginning to dabble with becoming more active on social this might be a great place to start. If you love it, you can upgrade later.
If you’ve finished reading this and still don’t think you’re up to the task, Anvil is here to help! Anvil provides comprehensive social media marketing services including research that will help you assess what your competitors are doing and how you can stand out as well as coming up with a marketing strategy and plan. We’ve got you every step of the way including content creations and calendar build outs. Whatever your social media needs, Anvil can help!