Anvil Media Leverages Bots and Voice Search to Improve Client Support
Search Engine Marketing Agency Expands Staff and Capabilities via Blockchain and AI-Powered Chat Bots
PORTLAND, Ore. (April 1st, 2018) – Anvil Media, Inc., a measurable marketing agency specializing in paid media, organic search engine optimization and social media marketing services, recently increased capacity by more than 900 percent by investing in an automated account services team, powered by artificial intelligence, voice search, chatbots, The Dark Web and personal assistants.
In the cutthroat world of digital marketing, where talent is scarce, competition is fierce and clients are savvy, one of the best ways to remain competitive is to innovate. Anvil invested over $1 million in infrastructure in Q1 2018 to expand capabilities, incorporating artificial intelligence, blockchain, machine learning, chatbots, cloud computing, Big Data, The Dark Web and personal assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and Samsung’s Bixby.
Development included hiring a famous British actor to provide voice-talent. Anvil also mailed each client a Google Home device to streamline account services. The move creates a virtual capacity 9 times higher than the current employee-base. The announcement comes on the heels of being named one of The Best 100 Places to Work in Oregon in 2018.
“While it’s an honor to be recognized by Oregon Business as a Best Place to Work in Oregon,” stated Anvil Media President Kent Lewis. “We felt it would be an even better place to work, if we were surrounded by robots.”
Anvil’s new technology platform, nicknamed Cumberbatch, can simulate and replicate the seamless, high-touch client service with consistent, measurable results current clients are used to. With the platform fully-deployed in April, Anvil estimates it will bring in another $10M in revenue in Q2 2018. Anvil recently added two new hires to augment the Automated Anvil Army, including Curt McKay as Account Director and Nic Jolin as Organic Search Specialist.
“While Anvil values the contributions of its human team,” stated Lance Boyle, AI Consultant and Game Show Host. “Anvil believes its clients will appreciate the 24/7/365 service levels Cumberbatch can provide. Plus, he sounds very sexy and smart.”
The Cumberbatch platform is also designed to help sell and support a host of new services from Anvil’s human employees, including Customer Journey, Email Marketing, Voice Search Optimization Strategy, Amazon Shopping Audit and Plan (ASAP), Competitive Intelligence Audit (CIA), Content Marketing Audit & Plan and Conversion Rate Optimization Audit and Plan (CROAP). If you feel your company would benefit from any of the above services or the soothing voice of Benedict Cumberbatch, contact Anvil.
With headquarters in Portland, OR and an office in Madison, WI, Anvil is an award-winning measurable marketing firm that creatively solves business problems for purpose-driven companies. Anvil specializes in providing analytics, search engine optimization, paid media and social media marketing services. Clients include A-Dec, Enjoy Life Foods, Mindtree and Oregon State University, Pronghorn Resort, Slingshot Sports and The Bozzuto Group. For more information about Anvil, visit www.anvilmediainc.com.