Anvil Media Helps Brands Market in the Metaverse
Digital marketing agency creates memorable virtual worlds for global brands
PORTLAND, Ore. (April 1, 2022) – Anvil Media, Inc. – a Deksia company, specializes in analytics, digital advertising, search engine optimization (SEO), email and influencer marketing – today announced the launch of several new metaverse projects, built on Web 3.0, utilizing blockchain, crypto currency and NFT technologies to move its clients into the virtual world, before customers show up.
Based on more than fifteen years’ experience helping brands create a presence in virtual worlds like Second Life, Anvil expanded its services into the NFT realm early last year, creating its own NFT Mural, a charity fundraiser art-based event and more recently completing a project for HP Enterprise. This year, Anvil launched a suite of products and services to guide brands into the virtual world, also known as the metaverse.
Two examples of new metaverse client product launches coming this month include:
- The Ride Bikes: Anvil built a virtual storefront in The Sandbox where prospective customers can test ride its premium line of ebikes, from the comfort of their house. Participants simply march in place to make the bike move on virtual test roads, steering with the headset controllers.
- Snow Peak: For the premium designer of outdoor equipment and lifestyle, Anvil designed a set of virtual campsites in Decentraland to allow enthusiasts to rent or buy virtual gear, including sleeping bags, stoves and tents. The Snow Peak Pavilion recreates the great outdoors experience, without having to go outside.
“Anvil’s initiative-taking vision is to develop comprehensive integrated solutions, which leverage synergies cross-platform, to shift new paradigms in the metaverse,” stated Kent Lewis, Anvil/Deksia CMO. “We’ve developed ReVerseXR to connect confused consumers and forward-thinking brands.”
To highlight Anvil’s prowess developing virtual worlds, it created its own unique metaverse, powered by the Unity engine, known as ReVerseXR. Anvil designed the ReVerseXR virtual world for the post-pandemic consumer, where users can purchase NFT sweatpants and slippers or order virtual food delivery from VirtualVittles and eat with friends in-world, without having to leave the virtual living room. The COVID-safe world includes virtual masks, automatic safe distancing protocol and virtual vaccination cards. For the anti-vax crowd, Anvil also created Ivermectin tablets, fake vaccination cards and virtual ventilators.
With offices in Portland OR, Grand Rapids MI and Urbandale IA, Anvil is an award-winning measurable marketing firm that creatively solves business problems for purpose-driven companies. Anvil provides measurable marketing services including analytics, per-click (PPC), search engine optimization (SEO), social media advertising, email, influencer and blockchain marketing services. Clients include Coastal Farm & Home Supply, First Tech Federal Credit Union, Inspire Fitness, ISG, Moda Health and Portland State University. For more information about Anvil, visit www.anvilmediainc.com.