Twitter released a feature called “Moments” last year as a new way to bring news told by collecting users tweets for a common subject matter. Until recently, Twitter staff and certain publishers were the ones in charge of filling out the Moments section.

In September, Twitter opened up Moments to all Twitter users allowing you to create your own collection of tweets based on:

• Tweets you’ve liked
• Twitter Search
• Tweets from a specific account
• Or add tweets directly via a link.

Why should you be excited about this?

Marketing is all about storytelling. What better way to tell a story than through the eyes (tweets) of your fans? With Twitter opening up Moments to users, you get to create a collection of tweets that can tell a story about certain events or topics being discussed and best of all it can all be shared.

Rather than having someone retweet 3-5 of your tweets to share the good news, wrap it up in a moment, put a bow on it, and make it look pretty.

Here are some examples on how to use Twitter Moments

1. Live Tweet from an Event: The majority of events ranging from NFL teams to the local brew fest have taken advantage of using hashtags for their events and encouraging attendees to use the hashtag to share their experience and photos. Why not take that one step further with Moments? Create a recap of the event highlighting tweets that show off people’s experiences. Take a look at this recap of the Packer vs. Eagles game.
2. Offer a behind the scene look: Take your followers on a trip and show them what working at your company is like, take the opportunity to show off your culture, or just to focus on the human side of the business. Maybe take it one step further and start a “Day in the life” series.
3. Product Demos; With any new launch, you’ll want to have a range of content coming in from videos, photos, tweets, and more. Moments give you a place to put all that content together, provide any key information, and share the benefits with users. Check out Twitter’s Demo for Moments.
4. Big Announcements: with every big announcement comes a range of reactions. Why not get a recap of how everyone felt when the first announcement came? Take a look at the Moment Netflix created to announce off-line viewing.
5. Share them on your website/blog: Moments can be embedded on websites and in blog post and can offer social proof as you have your fans telling the story. Plugging your Moment on your blog still allows them to be easily viewable and interactive. We like this one from country star Kelsea Ballerini:

A day in the life of country star Kelsea Ballerini

Now that you have some ideas on what Twitter Moments is all about and how you can make it work for you.

What Moment will you share?