If you read SEO articles and forums, you’ve surely read over and over again how important “good content” is for your SEO efforts. You’ve heard how you need to write lots of informative articles about whatever it is you offer. Some SEO types even say to write an article a month or a week or even a day—all for the sake of the search engines. They’ll often tell you to start a blog, and encourage you to post in it often. “Become an expert!” they’ll advise with glee. “Or at least make it look like you’re one.”

The problem with all of this is that not everyone is an expert, nor should they be. And not every product or service needs articles written about it.

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