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Who Shops Online and What Do They Do?

by Kent Lewis on October 31, 2006Uncategorized

Who Shops Online and What Do They Do?

by Kent Lewis on October 31, 2006Uncategorized

When it comes to comparative shopping online — not including automobile shopping — the “Simultaneous Media Survey” from BIGresearch shows that two media-consumption consumer clusters top the list: “Independents” lead with 37%, followed by the “Opportunity Minded” at 19%.

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