What’s different about RSS feeds vs. straightforward web content? Not much, really, but one key difference is crucial: Content published in an RSS feed is typically set up to send out notifications whenever new material is available.

This makes the new content immediately available to feed readers and RSS search engines. Contrast this with ordinary web pages, which are essentially passive and generally aren’t accessible to most of us until search engine crawlers find and index them. And then, once indexed, these pages stand relatively little chance of being surfaced by web searchers.

Because RSS is popular with both bloggers and news media organizations, you can use RSS search engines to find information in near real-time.

And that’s why RSS is important, and why its something every serious web searcher should be using.

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