It is common knowledge over half of all Internet users abandon their searches after reviewing the first two SERPs. Consequently, it’s long been search engine optimizers’ goal to incur the benefits of ranking as highly as possible in search engines’ organic results page. Quantifiable data as to what the average Web site can expect to achieve by doing so in its first few months is less widely available. Seeking to assign numbers to this scenario, a new study by Oneupweb finds a site entering Google’s top natural SERP for the first time can expect an exponential increase in traffic and double the number of conversions.

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