The Score: Comparison Shopping Enginesby Kent Lewis on September 23, 2005Uncategorized
ComScore Media Metrix reveals the top four comparison shopping sites, Shopping.com, Shopzilla.com, Yahoo! Shopping and NexTag, draw significantly larger crowds than the rest of the competition and shopping sites have been popular overall with demographic segments with high buying power and familiarity of the internet. Furthermore, buyers of certain product categories, most notably consumer electronics, find comparison shopping sites to be crucial in their purchase process.
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