Cost-Per-Action (CPA) advertising opportunities are increasing with top networks such as DirectLeads, CPA Empire and Primary Ads earning $10-20 million per month in revenues. CPA networks are different than affiliate networks as they focus on lead generation and registrations versus focusing primarily on sales. Although general perceptions of CPA advertising are that they cater to less-than-standard advertisers, big brands actually make up 30 to 40 percent of all CPA advertising.

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