Marketers believe that search ads on Google will yield better results than search ads on Yahoo, MSN, or other engines, according to a new study released Tuesday by research company Outsell. “Yahoo and MSN face extended minority status in the ratings of advertisers if they don’t change the perception that ads on Google are more effective,” stated the report, which Outsell distributed in New York on Tuesday, at the annual meeting of the Software & Information Industry Association.

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