New research from Yahoo and Ipsos suggests that although blogs and feeds are trendy among the technorati, awareness of RSS remains quite low among most U.S. based internet users. The study found that only 12% of all users were aware of RSS, and just 4% had knowingly used the technology for reading feeds from blogs, news sources and other regularly updated content sources on the web. An interesting twist on those numbers, however, is that 27% of users actually consume RSS on personalized start pages without realizing that it’s the underlying technology enabling what they read. Sites such as MyYahoo, MyMSN, and the Firefox browser with its active bookmarks provide easy access to regularly updated RSS feeds with little or no effort from users.

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