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Sponsored Results Naivete – Pew Study Results

by Kent Lewis on January 21, 2005Uncategorized

Sponsored Results Naivete – Pew Study Results

by Kent Lewis on January 21, 2005Uncategorized

A report out today from the Pew Internet & American Life Project finds that only one in six users of Internet search engines knows the difference between organic search results and paid search ads.

The Pew report finds that only 38 percent of Web searchers can tell the difference between relevant search findings and ads, and of those, 47 percent say they can always tell which links are paid.

See more findings free on MediaPost’s site

Read Full Article >>

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