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Snapple TV Campaign Points to the Web

by Kent Lewis on January 28, 2005Social Media Marketing

Snapple TV Campaign Points to the Web

by Kent Lewis on January 28, 2005Social Media Marketing

Snapple will launch a new website today. The Web site is being used as the destination hub to which other media will lead. Snapple will use viral and social networking elements to build a community, said Richard Alvarez, advertising manager with Snapple parent Cadbury Schweppes.

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