In late November, LinkedIn announced a new page type available to brands, showcase pages.  This new complement to company pages allows companies to set up pages for specific branches, products or business units, creating the opportunity for more granular updates about their product offerings and divisions.

If you are already an administrator of your company page, setting up a showcase page is quick and simple.

1. On your company page, click on the drop down box to the right of the “edit” button and then select the last option “Create a Showcase Page.”

2. Select a page name and page administrators.  Note: the showcase page name must be unique as it is used in the URL.  Click “Create Page.”

3. You can then enter in vital information for your showcase page including page description, link to your website, industry, and images.  Click “Publish” to make it public.

Once your showcase page is created, it’s time to focus on creating and sharing content targeted to this niche community.

You can check out Anvil’s showcase pages at the links below.

Anvil Digital Marketing
Anvil Integrated Marketing