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Searching for Trademark Protection

by Kent Lewis on July 13, 2004Uncategorized

Searching for Trademark Protection

by Kent Lewis on July 13, 2004Uncategorized

From DMNews.com

What you should do. If yours is a large company, policing all your trademarks in all their online search contexts could be an overwhelming burden requiring near-infinite resources. However, there are concrete steps any organization needs to take to proactively defend its trademarks.

o Implement a complete organic SEO campaign on your site to protect the free organic space and compete with the costly paid listings.

o Create a cease-and-desist policy to enforce your rights when a violation of your trademark occurs.

o Put a strong statement of your trademark protection policy on your Web site and provide a place for people who have been led astray by a violator to report the violation.

o When creating an affiliate agreement, include a keyword do not purchase list covering trademarks.

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