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ROI: Clueless Online

by Kent Lewis on November 29, 2006Uncategorized

ROI: Clueless Online

by Kent Lewis on November 29, 2006Uncategorized

Companies are making money online, right? Well, probably….

According to a study conducted by the interactive agency Brulant, even some retailers with millions of dollars of online revenues do not know the ROI of their Web sites.

In fact, in a survey of more than 100 senior managers across industries — with retailers making up about two-thirds of the total — 56% said they could not confidently demonstrate the ROI of their online channels.

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