Even though only 8% of Americans use Twitter (hey 25 million is nothing to sneeze at), most of the time I see companies doing it wrong. They go onto Twitter, start promoting their own products, and wonder why they don’t have as many followers as Justin Bieber. First off, you’re never going to have as many followers as Justin Bieber, unless you also happen to be a Canadian YouTube sensation who goes through a signing war with Justin Timberlake and Usher (wow, I know way too much about Bieber).
Second, nobody wants to follow an advertisement for one company. Think about other advertising: how much would you want to get status updates every time Ford airs a TV commercial? Unfortunately, that’s how most companies treat Twitter, as another way to advertise. Can Twitter be used for self-promotion? Absolutely. But no one is going to follow you if that’s all you do. Make your Twitter feed full of useful information, become a thought-leader in your industry, and I guarantee that people will follow you and yes, even buy more from you.
With that in mind, here’s the top 3 Twitter tips for corporate Twitter accounts: