From Internet Retailer.com

Overture has launched a new paid search offering that allows marketers to target the serving of paid listings to specific geographic areas. The new service, Local Match, already serves the local listings on searches powered by Yahoo and on MyCity.com. Over the next few weeks it also will start being distributed through other sites including MSN, ESPN.com, and some sites within the InfoSpace network, including search sites Dogpile.com, WebCrawler.com, MetaCrawler.com, and Excite.com.

Industry estimates are that perhaps 25% or more of commercial searches initiated by online shoppers now are from those looking for local goods and services.

Local Match also provides a localized Internet presence for local businesses that don’t have a web site: a customizable business information page that lists location, street address, hours of operation and other key information about the business.

– something that Google doesn’t do…yet….

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