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Organic vs. PPC? Depends on your site’s demographics

by Kent Lewis on July 13, 2004Uncategorized

Organic vs. PPC? Depends on your site’s demographics

by Kent Lewis on July 13, 2004Uncategorized

From ClickZ

The conclusion: SEM campaigns must target both natural and paid components of the SERPS

+Women vs. Men: Women click more on paid ads vs natural search results

+College degree vs. non: Non-degreed clicks more on paid ads

+Frequent User vs. Occasional: Frequent Internet users click on natural listings over 65% of the time

+Experienced User vs. Newbie: Experienced users click on natural listings over 61% of the time

Read Full Article >>

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