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Online Shoppers Prefer Aggregators Over Merchant Sites

by Kent Lewis on March 28, 2005Uncategorized

Online Shoppers Prefer Aggregators Over Merchant Sites

by Kent Lewis on March 28, 2005Uncategorized

Most online consumers (59 percent) begin their shopping searches on aggregator sites rather than at merchant sites, according to a report conducted by BizRate Research on behalf of Shopzilla. Aggregator sites include search engines, comparison shopping sites, shopping portals, and auction sites.

This represents a 13 percent rise since late 2002, when approximately 46 percent of online shoppers reportedly went to aggregator sites, and the majority (54 percent) went straight to merchant sites.

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