Before joining Anvil Media, I worked for almost three years at a local nonprofit here in Portland, Oregon. Coming in fresh out of college meant that I was the youngest person in the organization, and by default, in charge of all online and email marketing. I knew very little about search engine marketing (or that it was even called that), so I spent most of my time optimizing the look and feel of the site instead.
Had I known then what I know now though, my day-to-day work would have been much different. Instead of focusing my time making the site as pretty as possible, I would have spent it targeting keywords, link building, and developing robust social media communities to drive as much traffic as possible. Here are the three things I would focus on if I was still working at a small nonprofit with limited resources: