Before joining Anvil Media, I worked for almost three years at a local nonprofit here in Portland, Oregon.  Coming in fresh out of college meant that I was the youngest person in the organization, and by default, in charge of all online and email marketing.  I knew very little about search engine marketing (or that it was even called that), so I spent most of my time optimizing the look and feel of the site instead.

Had I known then what I know now though, my day-to-day work would have been much different.  Instead of focusing my time making the site as pretty as possible, I would have spent it targeting keywords, link building, and developing robust social media communities to drive as much traffic as possible.  Here are the three things I would focus on if I was still working at a small nonprofit with limited resources:

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