This new approach means that instead of users having to wade through long lists of search data to decide what is relevant, the interface will enable the machine to pull related sources into one usable view. The new mSpace software framework developed by the School of Electronics & Computer Science (ECS) at the University of Southampton offers several powerful information tools for organizing an information space to suit a person’s interest and allows the user to explore and manipulate the presented categories.
This could the future of search. If all of the results for a given search are available within one result, this would eliminate the idea of lists and lists of results. One step further, this would eliminate the idea of bidding for the top 5 spots within PPC. It would lead to an advertising community that is more focused on the actual content rather than the list of content options.