Google has recently launched a new and improved version of their keyword suggestion tool, providing advertisers with more information than before. We’ve found that, historically, there were flaws in Google’s keyword data, specifically with the traffic and cost estimates. It is yet to be seen if the new keyword tool will provide more accurate keyword data, but initially, it seems that the keyword suggestions are more relevant and comprehensive. Perhaps the coolest new feature is the “site-related keywords” tool. This allows advertisers to enter a URL and Google will provide a list of keywords that it deems relevant to the page – you can also see relevant keywords from any page that is linked to from that URL. Is this a glimpse into how Google determines organic keyword relevance as well?

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