We’re getting to the time of year when many small businesses are thinking about hiring summer help. Kids and young adults will be finishing school and looking for work, and there’ll be plenty of openings behind cash registers and at empty desks with a telephone. Most of these are temporary hires that make everyone happy: The kids get some extra spending money and maybe a little experience, and the small business owner fills a short-term need for help.

But what about your next long-term hire? Maybe you have plans in place and need some real help executing them by year’s end. Maybe, hopefully, you want to take your small business to the next level by finding new opportunities to increase sales and grow your customer base. You might think it’s time to add a new salesperson, or someone to help with product/service development.

Here’s my suggestion: Hire an evangelist.

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