Travel-search player Kayak.com is expected to launch a beta of its self-service auction-based bidding environment for hotel and airline advertisers today. The debut of the CPC ad tool comes in conjunction with the official consumer launch of the site itself. Though Kayak doesn’t yet command a high volume of traffic, the company hopes to change that through a combination of marketing and distribution deals. It recently signed a deal for its listings to appear on CNN.com and is building a site with America Online. Company execs say they will announce additional affiliate relationships in the coming weeks. “Today we have [25,000] to 30,000 unique visitors a day,” said Paul English, cofounder and CTO of Kayak. “Our goal is to take that number to well over 10 million visitors a month.”

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