Kanoodle to Target Sponsored Links Behaviorally
by Kent Lewis on May 25, 2004UncategorizedFrom ClickZ
Search and sponsored links player Kanoodle will license technology and audience data from 24/7 Real Media to launch a behaviorally targeted ad network. Called BehaviorTarget, Kanoodle’s new offering marks the first time behavioral targeting technology will be used in a sponsored links environment, though at least one competitor is developing such a network.
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