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Kanoodle to Target Sponsored Links Behaviorally

by Kent Lewis on May 25, 2004Uncategorized

Kanoodle to Target Sponsored Links Behaviorally

by Kent Lewis on May 25, 2004Uncategorized

From ClickZ

Search and sponsored links player Kanoodle will license technology and audience data from 24/7 Real Media to launch a behaviorally targeted ad network. Called BehaviorTarget, Kanoodle’s new offering marks the first time behavioral targeting technology will be used in a sponsored links environment, though at least one competitor is developing such a network.

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