Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Integrating Search with Other Marketing

by Kent Lewis on January 28, 2005Uncategorized

Integrating Search with Other Marketing

by Kent Lewis on January 28, 2005Uncategorized

Search is certainly now the dominant component of the online marketing mix, but the majority of companies’ total marketing budgets and the attention of the CMO are still offline. But search undoubtedly deserves significant and immediate attention. Why? Because the old, traditional marketing paradigms don’t address search behavior-and so are inconsistent with how many consumers are researching and purchasing products and services today.

Bullets to consider:

Customers use search engines to research products 41% of the time, TV 9%, print ads 10%

B2C companies surveyed indicated website leads were 62% more profitable than other media

Direct Mail’s cost-per-lead is $10, while search averages $0.29

Read Full Article>>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • Targeting on Facebook Ads for Beginners
  • Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4
  • Clutch Awards Anvil Media Among The Leading Yahoo PPC Agencies For 2022
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest