Search engine marketing (SEM) firm Impaqt today unveiled a new Intelligent Landing Pages (ILP) offering product, allowing paid search advertisers to dynamically deliver a targeted rich media landing page on their site. The ILP technology captures click-stream and on-page analytics in real time as the searcher interacts with the page. Each user’s profile and actions determine what content is served, so even two users who search on the same keyword could be targeted with different content, based on geo-targeting, census and lifestyle demographics, engine profiling and behavioral data.

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