Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

How to Build a Brand Today

by Anvil on December 24, 2008Uncategorized

How to Build a Brand Today

by Anvil on December 24, 2008Uncategorized

Gyutae Park, of Winning the Web, has a great post today about online branding. I’m not going to butcher the post, but just want to highlight the seven steps to a “strong” online brand presence.

  1. Don’t focus on SEO and keywords alone. Make sure your site’s focus is on the visitors and their experience on your site. Then go back and optimize.
  2. Tie your brand to your niche or specialty and your core competency. Examples: Google = search; Xerox = copy;  and Band-Aid = bandages. Keeping your brand niche also helps with #1.
  3. Stand for something. I couldn’t agree more and tell this to clients all the time. Tell visitors why they should buy from you over competitors.
  4. Looks matter. Get an updated site that’s attractive and looks professional. Don’t be cheap with your site.
  5. Credibility. Toot your horn on your site, telling visitors again, why they should buy from you because of third party validation.
  6. Get people talking and be in the conversation. Get on social media sites, not just once a month, but get in the conversation as much as you can.
  7. Get exposed. The more that people see your brand, the more likely they will be of remembering you and buying from you.
  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Two Keywords Enter a BarJune 22, 2022
    • Content Repurposing – 5 Ways to Scale While You Save Your Time and SanityJune 15, 2022
    • Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!June 8, 2022
    • Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priorityJune 2, 2022
  • Categories

Related Posts

  • Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4
  • Clutch Awards Anvil Media Among The Leading Yahoo PPC Agencies For 2022
  • Anvil Employee Profile: Jordan Marshall
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Two Keywords Enter a Bar by Joseph Schons on June 22, 2022
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity by Rachel McMahon on June 15, 2022

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: The Guide to @Google My Business for Small Business Owners https://t.co/FlSZDhyyci

ReplyRetweetFavorite

Testimonials

We’ve been using Anvil for the past 12 months and since day one we have been thoroughly impressed with the ...

©Anvil Media, Inc. 2022
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest
Posting....