The study, commissioned by search marketing firm icrossing, was put together based on interviews with more than 2,100 adults. The findings show that search continues to be a popular online activity, with more than 50% reporting that they searched every time they went online.

What are people searching for? Most people (88%)said they were researching specific topics – specifically, information about hobbies. And women (61%) were more likely to search for health and medical information than men (35%). Surprisingly few people researching specific topics are looking for job or career information (28%).

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