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How Americans Search

by Kent Lewis on July 14, 2005Uncategorized

How Americans Search

by Kent Lewis on July 14, 2005Uncategorized

The study, commissioned by search marketing firm icrossing, was put together based on interviews with more than 2,100 adults. The findings show that search continues to be a popular online activity, with more than 50% reporting that they searched every time they went online.

What are people searching for? Most people (88%)said they were researching specific topics – specifically, information about hobbies. And women (61%) were more likely to search for health and medical information than men (35%). Surprisingly few people researching specific topics are looking for job or career information (28%).

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