Google Widens Test to Froogle Merchants

Google has invited Froogle merchants to beta test its ad automator tool, and rolled out new features for its shopping search site.

Google has invited Froogle merchants to beta test its ad automator tool, and rolled out new features for its shopping search site.

Froogle listings now also include merchant ratings, which are gathered from third-party sites like BizRate, Shopping.com and PriceGrabber.com. Users can’t actually rate merchants at Froogle, only see how they were rated on other shopping sites.