Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Google Targets B to B Advertisers -More Effective than Trade Ads

by Kent Lewis on July 14, 2005Uncategorized

Google Targets B to B Advertisers -More Effective than Trade Ads

by Kent Lewis on July 14, 2005Uncategorized

The Mountain View, Calif., company undertook a study with Millward Brown to show how search advertising is more effective than ads in trade magazines and other traditional business-to-business media. Millward Brown polled 900 technology professionals with involvement in purchasing in enterprise application software, security software and server storage. The online poll found search was used 30 percent more frequently than trade periodicals in the research phase of the buying cycle. Search was 21 percent more frequently used than the b-to-b press in the consideration phase and 62 percent more in the final purchase phase…

Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Advertising with Apple iOS 14 – What You Need to KnowFebruary 24, 2021
    • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your CampaignsFebruary 19, 2021
    • How COVID-19 Changed our Online BehaviorFebruary 11, 2021
    • 5 Amazing WordPress Plugins for SEO SuccessFebruary 3, 2021
  • Categories

Related Posts

  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
  • Prepare for Google’s Newest Ranking Signals – Core Web Vitals & Page Experience
  • 11 Tips to Improve Your Presentation Skills
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021
  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns by Riley Grubb on February 19, 2021

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: Check out the latest @AnvilMedia coverage Top 8 Ideas for Your Small Business’s Marketing Growth in 2021 https://t.co/5FB4k…

ReplyRetweetFavorite

Testimonials

The work Anvil did for Aeromach was a real eye-opener. As a small company, we don’t have the resources and ...Aeromach

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest