Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Google Search Reports Live on the V.P. Debate

by Anvil on October 12, 2012google

Google Search Reports Live on the V.P. Debate

by Anvil on October 12, 2012google

For those without a TV, Facebook, Twitter, Google+ or an internet connection, the only Vice Presidential debate scheduled for this election year took place last night.  While most were probably checking out the fervid debate between their own Facebook friends and those they follow on Twitter, Google was turning it into something quite entertaining.

Google used their Google+ Politics & Elections profile as a platform to bring live updates on search terms to those who have them in their circles.  Now, while I was using my smartphone during the debate, I was not Googling anything, especially shirtless Paul Ryan. (I promise.)

Taking a look at the top search terms from both sides of the aisle, it’s fairly obvious to see that the age discrepancy was clearly visible among Biden (69 years of age) and Ryan (42 years of age), then the terms begin to diverge.  Biden searchers began looking for answers about his tendency to laugh at his opponent’s responses and investigate his wife.  For those interested:

“Jill Tracy Biden is an American educator and, as the wife of Vice President Joe Biden, is the Second Lady of the United States. She was born in Hammonton, New Jersey, and grew up in Willow Grove, Pennsylvania. Wikipedia“

Ryan searches veered in a totally different direction, with people trying to find him shirtless.  Those results must have been favorable, as the trend then moved to questions about his workout routine.

Once the initial infatuation with Paul Ryan’s physique started to die down, debate watchers appeared to start actually paying attention to what was being said:

It seems as though people started to get a little stumped by the language being tossed around and went searching for definitions so they could better understand the arguments being made.

conflate
1: to bring together :fuse
2: to combine (as two readings of a text) into a composite whole
Example:
Be careful not to conflate gossip with real news.
Popularity:
Conflate is currently in the top 1% of lookups and is the 59th most popular word on Merriam-Webster.com
malarkey
1: insincere or foolish talk : bunkum
Example:
He thinks everything politicians say is just a bunch of malarkey.
Popularity:
Malarkey is currently in the top 1% of lookups and is the 10th most popular word on Merriam-Webster.com
No word on whether or not Merriam-Webster uses search traffic to somehow update examples, or if the candidates used the site to look up some good words to throw out during the debate, but those examples are dead on for helping searchers understand what they heard during the debate. (Side note: Since I just looked up both of those terms for this post, does that make me part of the 1%?)
As far as the final search term that rounded out the rise in volume during the debate, I’ll let someone else provide you their opinion on that one.
How about you?  Did you Google anything during the debate?  Are you going to sign up for the Paul Ryan workout plan?  Let us know in the comments below!
  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Behavior Is the AlgorithmApril 16, 2025
    • Think of Automation Like an Employee—Because It Works Like OneMarch 31, 2025
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
  • Categories

Related Posts

  • Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!
  • Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priority
  • Anvil Answers (More of) Your SEO Questions
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Behavior Is the Algorithm by Anvil Media on April 16, 2025
  • Think of Automation Like an Employee—Because It Works Like One by Anvil Media on March 31, 2025

Twitter

Anvil Media, Inc. @anvilmedia

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2025
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest