Google Bows ‘Budget Optimizer’ for AdWordsby Kent Lewis on April 12, 2005Uncategorized
Google is offering its AdWords clients a new tool that automatically adjusts their maximum bids with the goal of producing the greatest number of clicks possible under their specified budgets.
The feature should let some AdWords advertisers cut down or eliminate their manual bid adjustments. Through programs like Jumpstart and Smart Pricing, Google has consistently added tools to let advertisers take a hands-off approach to their campaigns.
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