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Google Begins Offering Video Ads

by Kent Lewis on June 1, 2006Uncategorized

Google Begins Offering Video Ads

by Kent Lewis on June 1, 2006Uncategorized

Advertisers can buy the video ads either on a cost per per click or a cost per thousand basis, reports the New York Times, citing Gokul Rajaram, director at Google’s AdSense Network. He says Google estimates that advertisers would need to bid “in the single-digit dollars to low double digits” to display the video ads to 1,000 people – somewhat less than the $20 CPM or more that others charge.

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