Advertisers can buy the video ads either on a cost per per click or a cost per thousand basis, reports the New York Times, citing Gokul Rajaram, director at Google’s AdSense Network. He says Google estimates that advertisers would need to bid “in the single-digit dollars to low double digits” to display the video ads to 1,000 people – somewhat less than the $20 CPM or more that others charge.

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