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Fortune 500 Blogging: 5 Steps for Major Corporations Launching Blogs

by Kent Lewis on December 23, 2005Uncategorized

Fortune 500 Blogging: 5 Steps for Major Corporations Launching Blogs

by Kent Lewis on December 23, 2005Uncategorized

When a big corporation decides to launch a blog or blogs — as they have been doing increasingly in recent days — they can’t just leap into the process the way an individual or even a small company can.

Lisa Poulson, managing director for Burson-Marsteller, has helped dozens of companies create a corporate blogging policy. Poulson shares her 5 steps to creating a corporate blog.

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