Dotting I’s and Crossing T’s – Web Analytics Style
by Kent Lewis on June 8, 2004UncategorizedFrom ClickZ
Many Things Can Cause Data Inaccuracy – Check your Web Analytics set up!
A few common problems include:
+Tracking isn’t based on an accurate, persistent cookie.
+Internal visitors and traffic are counted.
+Tracking spiders and robots that visit the site are counted.
+Missing pages are served by caching servers.
+Inaccurate filters are set up within the tracking tool.