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Crumbling Cookies Threaten SEM and Online Advertising

by Kent Lewis on March 28, 2005Uncategorized

Crumbling Cookies Threaten SEM and Online Advertising

by Kent Lewis on March 28, 2005Uncategorized

A recent Jupiter Research report found “as many as 39 percent of online users may be deleting cookies from their primary computer every month, undermining the usefulness of cookie-based measurement and leaving many site operators flying blind.” Client data we’ve seen indicates the problem may not be quite as dire as all that… yet. But the trend toward blocked or deleted cookies is clearly increasing.

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https://www.clickz.com/experts/search/strat/article.php/3492581″>Read Full Article >>

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