Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Cruise Control or Active Management for PPC Budgets?

by Kent Lewis on December 28, 2004Uncategorized

Cruise Control or Active Management for PPC Budgets?

by Kent Lewis on December 28, 2004Uncategorized

That’s a silly question, but many SEM pros don’t know to adjust their spend based on ROI. So actively managing your PPC budget is the most efficient way to maximize profits. Go ahead and use Daily Budgets on Google – but start your budgeting on a campaign level all the way down to a keyword level. You want to make sure you are budgeting enough for the top ROAS terms. Don’t let Google randomly show your ads for you – random doesn’t equal ROI.

As for Overture’s new Money Manager – consider using day-parting strategies to allow for the top terms to show during your peak buying hours.

Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • The Rising Importance of Video ContentMay 26, 2022
    • Content Marketing StrategiesMay 19, 2022
    • 2022 CBD Marketing Tips & StrategiesMay 11, 2022
    • How to Nail Your Zoom InterviewMay 5, 2022
  • Categories

Related Posts

  • Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4
  • Clutch Awards Anvil Media Among The Leading Yahoo PPC Agencies For 2022
  • Anvil Employee Profile: Jordan Marshall
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • The Rising Importance of Video Content by Jordan Marshall on May 26, 2022
  • Content Marketing Strategies by Matt Vericker on May 19, 2022

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: How To Make AI #Marketing Initiatives Actually Deliver https://t.co/ygfS5D0Mfp

ReplyRetweetFavorite

Testimonials

Anvil has proven themselves to be a valuable asset and partner for Built Oregon. They understand our mission to support, ...

©Anvil Media, Inc. 2022
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest
Posting....