Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Consumers Delete Cookies at Surprising Rate

by Kent Lewis on March 14, 2005Uncategorized

Consumers Delete Cookies at Surprising Rate

by Kent Lewis on March 14, 2005Uncategorized

Nearly 40 percent of Internet users delete cookies from their primary computers on at least a monthly basis, according to a study by JupiterResearch. The finding has big implications for advertising and marketing firms that depend on cookies for tracking and targeting.

Based on a survey of 2,337 U.S. respondents, the study finds that 17 percent of Internet users delete cookies on a weekly basis. Approximately 12 percent do so on a monthly basis, and 10 percent make it a daily habit. The trend challenges the notion that cookie-based methods produce accurate measurements for marketers. Measurements affected by the deletion of cookies include the number of returning visitors, unique visitors, multi-session campaign conversions, and lifetime value. Techniques like behavioral targeting and personalization are also highly dependant on cookies. The primary reason consumers remove cookies is that they believe cookies threaten their privacy and security online. Consumers also lack an understanding of the time saving benefits cookies provide. The report suggests that site owners also consider a registration/log-in model, which would allow publishers to re-set deleted cookies. For high-traffic sites where that would be impractical, Peterson suggests they consider using Macromedia Flash’s local shared objects, which are less likely to be spotted and removed by anti-spy ware programs.

Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • Targeting on Facebook Ads for Beginners
  • Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4
  • Clutch Awards Anvil Media Among The Leading Yahoo PPC Agencies For 2022
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest