CitySearch Starts Pay For Call Ad Service
by Kent Lewis on December 28, 2004UncategorizedCitysearch said yesterday it has begun offering advertisers the opportunity to pay for consumer phone calls, rather than clicks to Web sites.
Called PFP-Calls, the new Citysearch ad product charges merchants when a searcher calls a toll-free number that is routed to their business phone.
Advertisers will need to pay much more for a call. Ferguson said PFP-Calls would be priced about seven to 10 times higher than a click lead. Citysearch sets pricing based on advertiser demand, the value of the service, the local market and other conditions.