Branding is getting its day online, with Deutsche Bank and MediaPost finding that media execs put just over 41% of their clients’ online ad budgets towards brand advertising. According to a survey of media executives conducted by Deutsche Bank in conjunction with MediaPost, 41.8% of online ad budgets in Q4 2004 were allotted to branding efforts, while 15.3% went towards search marketing and just 10.3% went towards e-mail.

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